Built on trust.
Guided by principle.

We prioritise the human talent, creativity and culture that are the heart of Australia's screen industry and the content it creates. This includes ensuring that the rights of screen practitioners are adequately protected, including in relation to the use of their personal information and intellectual property in training data, prompts, or any generated outputs from AI systems. Indigenous Cultural & Intellectual Property rights must be respected in any use of AI, with all decisions and operations guided by clear business frameworks, mutual accountability, and shared respect.

Use of AI should be based on trust, which in turn requires transparency. YouMimic, stakeholders, and the wider industry should be informed about how and when AI may be used, for what purposes, and who may be impacted.

We support the ethical use of AI systems and encourage the application of Australia's AI Ethics Principles in the design, development and implementation of AI diversity, equity and inclusion. We encourage active consideration of how AI tools may be utilised to increase diversity, equity and inclusion. Their use should not result in discrimination for any individual, community or group, or perpetuate societal injustices.

In keeping with an ethical use of AI, each person (or the organisation they work for) has the right to choose what their avatar says. Consent to the use of AI in relation to their content, likeness, or performance must be fair.

Responsibility must be taken for any use of AI systems. This includes ensuring that the proposed use is informed, and that there is sufficient governance and oversight with clear lines of accountability. Appropriate risk assessment, due diligence and security measures must be implemented, particularly in relation to the handling of data, intellectual property, and personal and confidential information. Processes should be put in place to continually test and challenge the use or outcomes of AI systems.